We like people: that look like us. who compliment us with which we work towards a common goal. Do you want to apply sympathy in your marketing automation? Then look for similarities between you and your customers. And see if you can give genuine compliments before you get to the point. Sympathy and marketing automation Do you want to create sympathy within marketing automation? An important factor is making your team visible and the recognizability that follows.
For example, have your team members write something personal about themselves on your 'about us' page and use the name of one of those same teammates to send the whitepaper if it's requested. Screenshot of personalizing your marketing automation. The example above shows how online marketing agency Heers approaches it on their 'about us' page. Short, sweet and personal. It gives a personal touch to the desk, and if you later receive an e-mail job function email list with white paper, you know who it came from. An easy way to build relationships. Motive 2. Removing uncertainty The relationship has been established. Now it's time to convince your visitor of your added value in their lives, through authority, social proof and unity. Principle 3. Authority People follow the lead of credible, skilled experts.
If someone exudes authority, for example through a doctor's coat or job title, visitors are also more likely to accept what this person says. How come? It's in our nature. We tend to obey people who, for example, have more authority or are more successful and well-known than us. That already applies to doing a favor to someone in a uniform. But also, for example, a doctor who has diplomas on the wall, or taking tips from someone who is an expert in that field. Do you want to apply this principle? Then it is important that you already have that authority.